奢侈品-全国销售总监，工作地点：上海

邵磊

JOB DESCRIPTIONffice:office" />

JOB TITLE:	National Sales Manager
COMPANY NAME
JOBHOLDER’S NAME:		WRITTEN BY:
REPORTS TO:	CGB Manager, China	APPROVED BY:
Business:	CGB	DATE: May 2011	REGION: GCH

job purpose  (help)

(Summarize in one sentence, why this job exists and what it contributes to the overall business of the organisation. Be specific, do not write a general statement which can also apply to other jobs in the organisation)

The National Sales Manager is a leading position in driving nationwide sales and operational development by managing 4 regional sales offices and a national team to ensure achievement of short term sales result and development in long term operational excellence.

main duties (Help)

(General summary of major areas of activities and responsibilities. This is not al list of exclusive duties but a sampling of day-to-day actions.)

1.     Responsible for achievement of sales, profitability and KPI budgets for both Swarovski Retail (SR), Independent Retail (IR) and Corporate Business; §  Review, analyse, suggest and implement improvement areas to ensure L4L growth of SR stores as a major driver of overall business growth; §  Supervise the development of Corporate Business based on corporate guidance in pricing and product offer. 2.     Focus on the standardization and improvement of retail operations of mono-brand distribution for both Swarovski retail and independent retail; §  Ensures excellent retail operations regarding all aspects of in store activities; §  Regularly update retail operations manual and all related workflows; §  Supervise Training team in developing relevant training & mystery shopper programs given the different status of retail development in different regional; §  Facilitate knowledge sharing on retail operations between SR and IR; §  Ensure retail calendar and VM guidance are well executed by working closely with Marketing Operations team; §  Regularly monitor, analyse and discuss the performance of the Mono-brand Retail business with the CGB Manager and initiates corresponding actions. 3.     Review and standardize IR management practices such as new store opening orders, optimal stock level, regular IR business review, etc. 4.     Optimize stock management of each POP with the support of Planning & Analysis Team;  Support Planning & Analysis Team in assortment planning based on POP Grouping to maximize sales potential of different types of dept stores/shopping malls. 5.     Propose to standardize the organization structures and role & responsibilities of the 4 regional sales offices; 6.     Lead the development of recruitment, training, people development and staff planning for all SR retail colleagues by closely cooperating with HR; 7.     Be the leader in all national projects related to retail operations in cooperation with other functional units such as HR, CRM team, etc; 8.     Support both regional and local Distribution Development Teams in areas of distribution expansion, IR Partner Structure development and IR Partner Review; 9.     Support corporate direction in future development of any new distribution channels such as e-business, etc. 10.  Coach and guide the 4 regional sales managers in terms of retail operations and people management.

 

key accountabilities (help)

All jobs are accountable for producing a range of outputs or end-results (usually between 4 to 8 end results) For each of the main end-results in your job, please state the Expected End Result (what needs to be achieved); the major activities carried out to achieve the end results (what needs to be done to achieve this results)

KEY RESULTS AREAS (KRA) 1.     Achievement of sales budget for both China and each individual regional & channels; 2.     Reasonable Like for Like growth benchmark and exceed that of the respective dept stores/malls; 3.     Improvement in KPI’s in all Mono-brand Boutiques; 4.     Improvement in recruitment and employee retention of retail staffs.

 

MAJOR CHALLENGES (help)

Describe the major challenges faced in carrying out this job; also outline what is done to overcome them.

1.     Wins the support, trust and respect of the existing SR team in implementing any chance in retail operations, especially as most colleagues have experienced successful business growth in the past years; 2.     Recruit and keep front line retail colleagues despite challenging competitive environment as more brands enter into China.

 

ORGANISATION CHART

Please complete the organisation chart below. The organisation chart should show the relationship between jobholder’s job, immediate superior, peers (reports to the same superior) and subordinates.

If job has more than five subordinates, list additional titles here:

Dimensions (help)

List the data which indicate the size of your job’s output, or which indicate the scope of the operation or activity on which your job has a direct or indirect impact.

1.       Contribution to the development of strategies for a RMB2.4bn business in mid-term (3 years) and #1 market in the longer run; 2.       Preparation of analysis models and management reports for direct usage of the local management team; 3.       Development of strategies for China for further expansion in the coming 10 years.

JOB DESCRIPTION help section

 

general information

Job Descriptions are prepared to identify, define and describes roles within an organization.  Job Descriptions are a formal document that describes the essential functions of a particular job.  Job Descriptions should be reviewed periodically to ensure it is up-to-date and accurate.  A good rule of thumb is to review job descriptions when: ·            you begin to recruit for a position; ·            when you are preparing for the annual dialogue process ·            when a job changes significantly; ·            when a department or work is reorganized, and ·            after 90 days a new job description is prepared.

 

Job purpose

The job purpose is a brief description of the job and should state effectively why the job exists.  Although this section appears at the beginning of the description, it may be easier to write this section last, after you have completed the Main Duties Section. Once the Main Duties Section is finalized, summarize these statements to form one sentence that clearly and concisely describes the job’s overall contribution to the organization (back)

 

Main duties

Main Duties are essential functions of a position as each job typically consists of several core duties.  The Main Duties section describes the tasks or actions involved with the job duties.  As a general rule, most positions may be described adequately in ten statements.   When writing “Main Duty” statements, include both action statements that describe the end results and statements regarding how the task is completed.  Examples of common business actions, as expressed in active verbs, include: Analyzes, Directs, Drives, Decides, Compares, Formulates, Interprets, and Leads.   For example:  [Ensures accurate and timely company budget process] end result [by] transitional word [consolidating data within specific company procedure.]  How they do it.

Tips in writing Main Duties: ·        &

联系人：邵磊  电话：021-60752435 邮箱：albertshao@lloydmorgan.com.cn