Manager, Social Media and Marketing

罗晴(美国)

Grok is a Beijing-based firm that provides outsourced research and consulting support to western education institutions doing business development in China.  It specializes in helping North American, Australian and New Zealand education institutions expand their involvement in China through market research, project management, managing relationships with Chinese education institutions, running recruitment and marketing programs, and helping institutions recruit and manage education agents. It has been active in the China market since early 2005, and have completed dozens of projects for various western federal and provincial governments, schools and companies.

Grok is led by a team of business development and operations executives who collectively have over two decades experience in western high tech MNCs and international education organizations.  They are passionate about the social and economic benefits of international education, as well as mentoring and developing their people to achieve career growth.

For further information, please visit www.grokglobal.com

Responsibilities:

As assigned by the Supervisor, but may include:

• Oversee the in-China web marketing and social media engagement for three to four majorsocial media accounts.
• Manage the messaging within the China market for social media customers to a very high standard.
• Serve as a primary point of contact for customers and Grok staff in setting strategies and defining tactics on social media marketing.
• Monitor Chinese social media channels on behalf of customers.
• Develop knowledge of the customer context, such that your recommendations are realistic in light of local conditions within the institution.
• Work with Grok’s management team to craft viable business models and business cases to support the development of Grok’s social media offering.
• Work within Grok’s management team to define Grok’s own corporate social media strategy.

Qualifications:

• Six or more years experience in increasingly responsible roles related to marketing communications.
• Significant experience in social media marketing in China.
• Experience with micro-blogging, RenRen, **, QQ and other social media platforms.
• Experience in the development and management of social media solutions for foreign academic institutions.
• Bachelor’s degree or above with a focus on marketing, communications, mediaor similar background.
• Supervisory experience preferred.
• Strong English fluency.Proficient in business writing.Able to discuss social media and marketing srategy with English speakers.

Grok offers competitive local salaries, bonuses, full social benefits as well as supplementary health and travel insurance.

Please submit your resume to l.luo@chinesys.com if you are interested in this position.