Why Social Media is desired?
<DIV>See <A class=private title="This group is members .ly" href="http://www.linkedin.com/groups?home=&gid=1969704&trk=anet_ug_hm">Social Media in Organizations (SMinOrgs)</A></DIV><DIV><A href="http://www.linkedin.com/groupItem?view=&gid=1969704&type=member&item=223385833">http://www.linkedin.com/groupItem?view=&gid=1969704&type=member&item=223385833</A></DIV>
<DIV>Social media become more popular and welcome by enterprises and individuals. Despite of geographical boundaries, people have been paying more attention on social media and its application in globewide and nationwide. As a virtual collaborative platform, social media meet various desires in multiple tiers. <BR><BR>There are five levels of desires for social media. <BR><BR><STRONG>Level One - People connection <BR></STRONG>Stay in touch with friends <BR>Collaborate in communities <BR>Regain connection with those whom lost in touch <BR><BR><STRONG>Level Two - Branding promotion <BR></STRONG>People become their own branding ambassadors <BR>Companies need more cost effective advertising approach to promote business and corporation image <BR><BR><STRONG>Level Three - Competition transparency <BR></STRONG>Open business to wider and more potential clients/customers <BR>Catalyst to establishing credit in fair and unbiased competition <BR>Broader individual choices direct business development <BR><BR><STRONG>Level Four - Acquire voices of consumers and experts</STRONG> <BR>Groups built on common needs provide platforms to exchange ideas and feedbacks <BR>Industrial and academic forums offer expertise opinions <BR>People learn more and deeper of the exterior world across-boundaries <BR><BR><STRONG>Level Five - Kaizen of social structure and economy <BR></STRONG>Inner universes of individuals change <BR>Corporate businesses keep improving <BR>Technologies are gifted with more innovations <BR>Interorganizational activities put on the showcase <BR>International affairs out of box</DIV>
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