张飞(2级持证会员) 发表于 2018-4-11 08:26:46

特立独行亦是品牌

昨天和一个好友聊品牌IP接地气的那些事儿,其实这就是一种的独特品格和气质属性,偶尔的几次可以魅上或者接地气,但没必要长时间去照顾谁的感受,一碗米养出了恩人,和一担米养出了愁人的道理是一样的,我们虽然感叹一片片绿油油稻田的壮美,但是还是心照不宣的选择姹紫嫣红的生活,兼听则明,偏信则暗的道理是明理,但大部分人用的却是手段。倘若能独立的保留自己的品牌IP性格,无所谓正奇,只是立场不同,但对于品牌来说,性格的养成恰恰出于创始人特质,越是饱受非议越是品牌长存,这是为什么呢?自个儿玩味去吧……
http://oss.haigui001.com/pic/20180411/1523406391797184_800.jpg?x-oss-process=image/watermark,image_cGljLzIwMTgwMzE0L29zc18xNTIwOTk3NTUyNzE5XzMxOF85MjVfMTUucG5n,t_50,g_se,x_20,y_20
http://oss.haigui001.com/pic/20180411/1523406391808841_679.jpg?x-oss-process=image/watermark,image_cGljLzIwMTgwMzE0L29zc18xNTIwOTk3NTUyNzE5XzMxOF85MjVfMTUucG5n,t_50,g_se,x_20,y_20
http://oss.haigui001.com/pic/20180411/1523406391810788_667.jpg?x-oss-process=image/watermark,image_cGljLzIwMTgwMzE0L29zc18xNTIwOTk3NTUyNzE5XzMxOF85MjVfMTUucG5n,t_50,g_se,x_20,y_20
http://oss.haigui001.com/pic/20180411/1523406391812322_506.jpg?x-oss-process=image/watermark,image_cGljLzIwMTgwMzE0L29zc18xNTIwOTk3NTUyNzE5XzMxOF85MjVfMTUucG5n,t_50,g_se,x_20,y_20
http://oss.haigui001.com/pic/20180411/1523406391814845_95.jpg?x-oss-process=image/watermark,image_cGljLzIwMTgwMzE0L29zc18xNTIwOTk3NTUyNzE5XzMxOF85MjVfMTUucG5n,t_50,g_se,x_20,y_20
http://oss.haigui001.com/pic/20180411/1523406391815169_298.jpg?x-oss-process=image/watermark,image_cGljLzIwMTgwMzE0L29zc18xNTIwOTk3NTUyNzE5XzMxOF85MjVfMTUucG5n,t_50,g_se,x_20,y_20
http://oss.haigui001.com/pic/20180411/1523406391817704_102.jpg?x-oss-process=image/watermark,image_cGljLzIwMTgwMzE0L29zc18xNTIwOTk3NTUyNzE5XzMxOF85MjVfMTUucG5n,t_50,g_se,x_20,y_20
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